Southern Glazer’s Wine & Spirits and the international premium spirits company Edrington, announced an expansion to their distribution agreement to the state of California, targeting an effective date of August 1, 2025. Southern Glazer’s currently represents Edrington’s portfolio in Nevada and Tennessee.

Southern Glazer’s will represent the entire Edrington portfolio in California, including The Macallan – the world’s number one Single Malt Scotch Whisky by value. Southern Glazer’s is unique in the marketplace, bringing its unmatched expertise in spirits along with the largest and most highly trained feet-on-the-street salesforce to the expanded relationship in California. With the Company’s leading Proof ecommerce platform and extensive trade relationships in the market, Southern Glazer’s is well positioned to help Edrington compete smarter and grow stronger in the state.

“Southern Glazer’s extensive reach, together with their reputation for effective distribution, makes them the natural fit for our ultra-premium portfolio in California,” Edrington Americas Regional Managing Director Jeremy Speirs said in a news release. “We are excited about the opportunities extending our partnership will bring and ensuring our ability to continue to grow our footprint in this extremely important market.”

Southern Glazer’s expert advisors connect suppliers with essential consumer insights, industry expertise, retail access, and dependable logistics—empowering brands to grow faster, smarter, and better. In California alone, Southern Glazer’s boasts a dedicated team of more than 1,200 sales resources, including a large group of specialists focused on statewide hotel accounts. 

These specialists, highly educated in wine and spirits, cover major independent and national hotels, with the local autonomy necessary to secure market share and optimize programming across various revenue sources, such as restaurants, poolside services, in-room dining, banquets, and grab-and-go options. 

Additionally, Southern Glazer’s of California has a dedicated regional on and off-premise account team that calls on over 100 multi-unit buyers.

The extensive expertise within the salesforce in California is further highlighted by nearly 1,700 advanced certifications in wine and spirits, ensuring that Edrington’s brands are presented in a way that fosters loyalty and deepens consumer understanding. Southern Glazer’s also supports national off-premise chains supported with dedicated vertical headquarters teams and field merchandising teams comprising more than 1,000 merchandisers.

“It’s a privilege for us to represent The Macallan, an exceptional single malt, along with Edrington’s other leading ultra-premium brands, such as Highland Park, The Glenrothes and Brugal rum, in the dynamic and influential California market,” Wayne E. Chaplin, President and Chief Executive Officer, Southern Glazer’s Wine & Spirits, said. “We are honored that the Edrington team trusts us to drive growth for their world-class luxury spirits in the largest beverage alcohol market in the country.”

This expansion is a testament of Southern Glazer’s and Edrington’s shared vision and values. The two companies began their relationship in 2014.

Read more: Five Springs Signs Distribution Deal with Southern Glazer’s

About Southern Glazer’s Wine & Spirits

The multi-generational, family-owned Southern Glazer’s Wine & Spirits has operations in 47 U.S. markets and Canada, as well as brokerage operations through its Southern Glazer’s Travel Retail Sales & Export Division in the Caribbean, Central and South America. In 2025, Southern Glazer’s was recognized by Newsweek as one of America’s Greatest Workplaces for Diversity and America’s Greatest Workplaces for Women. For more information visit www.southernglazers.com.