The Jack Daniel Distillery today announced the launch of Jack Daniel’s Tennessee Blackberry, the newest addition to its flavors lineup. 

The product features sweet and tangy blackberry notes designed to complement the whiskey. 

“The smooth, well-rounded finish of our Tennessee Whiskey makes it one of the most versatile expressions to pair with unexpected flavor,” Chris Fletcher, Master Distiller at the Jack Daniel Distillery, said in a news release. “By adding the ripe notes of blackberries, we’ve created an approachable spirit that’s full of character, easy to enjoy with friends and perfect for any season.” 

Offered at 70 proof (35% abv), Jack Daniel’s Tennessee Blackberry begins with the distillery’s Old No. 7 Tennessee Whiskey, distilled in Lynchburg from the classic mash bill of 80% corn, 12% malted barley, and 8% rye, mellowed through 10 feet of sugar maple charcoal and matured in new, charred American oak barrels. The resulting signature-smooth whiskey is then infused with a fresh blackberry flavor before bottling. 

The new expression joins Jack Daniel’s Tennessee Honey, Tennessee Fire, and Tennessee Apple within the brand’s flavors lineup, delivering a bright twist that’s perfect for sipping neat, over ice or mixing into a refreshing cocktail. 

Jack Daniel’s Tennessee Blackberry hits shelves this month across the U.S. in 750 mL bottles for a suggested retail price of $21.99. 

Read more: Jack Daniel’s Distillery Visitor Center Celebrates 25 Years

About Jack Daniel’s 

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, plus many other brand products. Today, Jack Daniel’s is a global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand. For more information, visit www.jackdaniels.com.