U.S. Beverage, LLC, (USB) one of America’s leading beverage companies, announced that it has signed a sales and marketing partnership with country music artist Dierks Bentley’s ROW 94 Kentucky Straight Bourbon Whiskey. 

The agreement will bring Bentley’s first whiskey, crafted at the historic Green River Distilling Co. in Owensboro, KY, to new audiences across the United States.

Launched in September 2024, ROW 94 is named for Nashville’s Music Row and the year Bentley fell in love with country music. In creating his bourbon, Bentley partnered with the distilling team at Green River Distilling, and together have crafted an authentic whiskey from only three ingredients: premium grain, purified Kentucky limestone water and cultivated yeast.

“ROW 94 is a great brand, created by a country music standout and backed by one of the industry’s best distilling teams,” Justin Fisch, USB CEO, said in a news release. “By joining the US Beverage Spirits Division, Dierks and his team will have access to a full suite of services and relationships that have been built over nearly 30 years. There is no more efficient route to new markets and we are thrilled to work with Dierks to take ROW 94 to the next level.”

“Since our launch, ROW 94 has been well received by whiskey and country music fans,” Miles Scully, Managing Partner, ROW 94, said. ”As we look to expand beyond our initial markets, it only made sense to choose a partner who has the relationships and resources that will work for us starting day one.”

ROW 94 is crafted with 70% Kentucky-grown corn, 21% rye, and 9% malted and row barley. It is a 94-proof whiskey aged for four years in new White Oak barrels with a level 4 char that offers greater complexity and character.  It is currently available in Alabama, Arizona, Arkansas, Colorado, Connecticut, Delaware, Florida, Georgia, Illinois, Indiana, Kansas, Kentucky, Maryland, Michigan, Mississippi, Missouri, Nebraska, New Jersey, New York, North Carolina, Ohio, Oklahoma, South Carolina, Tennessee, Texas, Virginia, Washington, DC and Wisconsin. (SRP $39.99)

Read more: Dierks Bentley’s Row 94 Bourbon Hits Connecticut

About ROW 94 Whiskey

ROW 94 is a Kentucky Straight Bourbon Whiskey, launched in September 2024 by country music artist Dierks Bentley and crafted at the historic Green River Distilling Co. in Owensboro, Kentucky. ROW 94 uses Three Ingredients and The Truth, reflecting Dierks’ dream to create a bourbon that he and his fans can enjoy on the big nights and everyday gatherings, amplifying the country in us all. For more information, visit https://row94whiskey.com/.

About United States Beverage

United States Beverage LLC (USB) is a leading independent beverage company in the United States, specializing in imported and U.S. craft beer, ciders, specialty beverages and spirits. USB is headquartered in Stamford, Connecticut. For more information, visit https://www.unitedstatesbeverage.com/.