Barmen 1873 Bourbon, a 92-proof blend of hand-selected straight bourbons from Coors Whiskey Co., announced the launch of a limited-edition commemorative bottle in celebration of its partnership with GRAMMY award winning country star Lainey Wilson and the kickoff of the U.S. leg of her 2025 Whirlwind World Tour. 

This exclusive release brings together two American originals — one built on music, one on whiskey — both rooted in authenticity, craft, and grit.

The Lainey Wilson Whirlwind World Tour Commemorative Bottle features a full design takeover inspired by Wilson’s bold style and breakout career. The collectible release includes just 1,000 cases across markets that align with tour stops.

The commemorative label showcases:

• Individually numbered bottles
• Lainey Wilson “2025 Tour” belly band displayed front and center, putting the tour at the heart of the package
• Lainey-branded tax strip takeover
• Lainey Wilson Whirlwind World Tour emblem
• “Barmen 1873 x Lainey Wilson” collaboration callout
• “Whirlwind World Tour Release” designation

“This bottle of Barmen 1873 has my name written all over it – literally — and it’s coming on the road with us,” Wilson said in a news release. “My limited-edition Whirlwind World Tour release of Barmen 1873 can be found along the tour route through 2025.” 

“This commemorative release captures the fire, energy, and soul of Lainey’s Whirlwind World Tour,” Susie McInerney, Marketing Lead for Barmen 1873 Bourbon, said. “It’s a celebration of a shared American spirit — and something truly special for both music fans and whiskey drinkers.”

The commemorative bottles will be available in select U.S. markets aligned with tour stops —  Nashville, Dallas, Denver, Chicago, Tampa and others — while supplies last

The label is part of a multi-year partnership that began in early 2024, when Barmen 1873 named Lainey Wilson its first official artist partner. To kick off the brand’s partnership, Barmen 1873 Bourbon helped bring “Bell Bottom Country” to life through a Lainey Wilson-themed pop-up in Nashville, with all proceeds benefiting her charity, the Heart Like a Truck Fund. The partnership has since come to life through custom brand integrations, on-stage moments, and shared appearances across digital and retail platforms.

Read more: Top 100 American Whiskeys of 2024 Ranked

ABOUT COORS SPIRITS CO.

Coors Spirits Co. was established in 2023 to house Molson Coors’ growing spirits division as part of the company’s shift from a beer company to a total beverage company. Molson Coors’ entry into spirits began with the 2021 launch of Five Trail Blended American Whiskey. In spring 2023, the company added Barmen 1873 Bourbon (a reference to the hometown of Coors Brewing founder Adolph Coors and the year he established the brewery in Golden, Colo.) to its lineup. And in August of 2023, Molson Coors acquired Blue Run Spirits of Georgetown, Ky, a distiller of luxury bourbons and rye whiskies to complement the portfolio. For more information and updates on the commemorative bottle, visit www.barmen1873bourbon.com.