As fans gear up for the 2025-2026 football season, Knob Creek has reunited with former quarterback and two-time Super Bowl champion Eli Manning for the next edition of Knob Creek Bold Picks — a season-long recognition of the bold selections fantasy football fans are making in pursuit of victory.

The new limited time offering is Knob Creek Single Barrel Cask Strength Bourbon, Eli Manning’s Bold Pick: 2026 Batch, available nationwide now.

“As football fans and bourbon makers, we respect the confidence it takes to win – on the field and at our distillery,” Freddie Noe, Eighth Generation Master Distiller, said in a news release. “Welcoming Eli back to the distillery, we knew we wanted this year’s release to be bold. The Knob Creek Eli Manning’s Bold Pick: 2026 Batch is bottled at cask strength; unfiltered, unapologetic, and made for those who stand by their convictions. It’s the kind of whiskey that speaks to the intensity of game day and the high standards we’ve upheld at Knob Creek.”

As the season heats up, Manning will return with his own picks offering fearless predictions and his own advice to help fans stand out on gameday. All season, fans can follow along on Instagram @KnobCreek for Eli’s bold picks and enjoy ‘Eli’s Gameday Old Fashioned’ with Knob Creek 9 Year Bourbon – a pour to enjoy from draft day to the big game.

The Bold Picks campaign’s social and digital media plan centers on places where fans go to live and breathe fantasy football. Whether it’s through the social influencers and YouTube channels they follow for lineup advice, their Reddit fantasy football communities, or the sites like Instacart and Fanatics where they go to shop, Knob Creek will be present to add value and entertainment to their fan experience.

“I appreciate a bourbon that delivers full, bold flavor – that’s why Knob Creek is my go-to pour and a great partner for another round of bold picks,” Manning said. “To kick off the fantasy football season, I’ll be sharing advice for fans’ fantasy drafts and raising a glass to those who stand by their convictions.”

Fans are also invited to make their own picks and payoff this season by entering the Bold Picks Sweepstakes for a chance to win the ultimate watch party at the James B. Beam Distilling Co. in Clermont, KY. One lucky winner and their fantasy league – or 11 friends – will be treated to an exclusive Knob Creek experience for the Big Game. Daily Instant Win prizes, including Knob Creek Old Fashioned Kits, will also be awarded throughout the pre-season to help prepare fans for their fantasy draft parties. Fans can enter by going to www.TheBoldPicksSweepstakes.com. No purchase necessary. Must be 21+ to participate. Sweepstakes ends November 1, 2025. For more information about Knob Creek Bold Picks campaign and Knob Creek’s award-winning bourbon and rye portfolios, visit https://www.knobcreek.com/news/bold-picks.

Read more: Knob Creek Bourbon x Rye Returns for 2025

About Knob Creek Bourbon

Founding distiller Booker Noe created Knob Creek in 1992. Since then, Knob Creek has introduced Knob Creek Straight Rye Whiskey in 2012, and later on, Knob Creek Single Barrel Select Rye Whiskey. In recent years, Knob Creek announced the permanent addition of Knob Creek 12 Year Old Bourbon and launched three limited releases, Knob Creek 15 Year Old Bourbon, Knob Creek 18 Year Old Bourbon, and Knob Creek Bourbon x Rye. For more information, visit https://www.knobcreek.com/.