B.R. Distilling, parent company of Blue Note Bourbon, the whiskey portfolio crafted to honor the blues music that is synonymous with Memphis, selected Bill’s Distributing as its distributor, as it expands into Wisconsin.

“Bill’s has been distributing quality beverages for more than 70 years so choosing them as our partner was an easy decision,” Chris Crosbie, President and CEO, B.R. Distilling Co., said in a news release. “They share our passion for quality, our respect for tradition, and our drive to bring exceptional spirits to discerning drinkers.”

“We are excited to bring the highly acclaimed line of whiskeys from Blue Note into Wisconsin and have them as new partners,” Jason Overbaugh, Wine & Spirits Manager for Bill’s Distributing, said. “They have created quite a buzz across the country with bourbon enthusiasts, and we cannot wait to satisfy the demand from our retailers.”

Blue Note’s whiskey portfolio is distilled in partnership with Lofted Spirits (parent company of Green River Distilling Company) and then aged just north of downtown Memphis where the Mississippi and Wolf Rivers collide. The long summers filled with infamous Memphis heat and cooler evenings forces the whiskey deep into the oak, creating an unmistakable flavor profile.

The award-winning portfolio includes the flagship Juke Joint ($34.99), Crossroads ($44.99), Uncut ($49.99), and Straight Rye Whiskey ($34.99) expressions. In recent years, Blue Note has also introduced several other highly awarded limited-release offerings, which include Premium Small Batch, Single Barrel Reserve, Special Reserve, 17-year, and most recently a Honey Rye and Honey Bourbon Cask.

Read more: Blue Note Bourbon Brings Back Honey Bourbon Cask

About B.R. Distilling Company

Founded in 2014 in Memphis, TN, B.R. Distilling Company is the oldest licensed distillery in Memphis, TN, and producer of world-famous Blue Note Bourbon. Currently, the company produces four flagship expressions, along with regular limited releases, which are distributed in the numerous U.S. states as well as online at BlueNoteBourbon.com via Bevstack.