Jack Daniel’s Tennessee Whiskey and the McLaren Formula 1 Team announced a multi-year extension of their global  partnership. 

Jack Daniel’s will continue as an Official Partner of the McLaren Formula 1 Team and build on  dynamic co-branded initiatives including limited-edition Jack Daniel’s Tennessee Whiskey bottles and Jack’s Garage immersive activations in select markets. 

“This partnership has become a cornerstone of how we connect with our motorsports and  whiskey fans around the world,” Mark Bacon, Jack Daniel’s Global Managing  Director, said in a news release. “Together with McLaren, we’ve created unforgettable experiences on and off the  track, and we’re thrilled to keep that momentum going for years to come.” 

Since the launch of the partnership in 2022, Jack Daniel’s and the McLaren Formula 1  Team have released several limited-edition whiskeys and brought fan  events to major markets including Australia, Great Britain and the United States. Jack’s Garage has become a signature spectacle, combining local flavor with global racing  culture — all while raising a glass to McLaren’s standout performances including the  Constructors’ Championship title in 2024. 

“We’re proud to extend our partnership with Jack Daniel’s, a brand that shares our  passion for heritage, innovation, and creating unforgettable experiences for fans,” Matt Dennington, Co-Chief Commercial Officer, McLaren Racing, said. “Since 2022, our  collaboration has delivered standout moments off the track, and we’re excited to build on  this success as we look ahead to the future together.”  

The 2025 limited-edition bottle celebrating the continued partnership launched earlier this year in select U.S. markets and F1 race cities around the world.

For more information on the partnership and upcoming releases, visit www.jackdaniels.com. 

Read more: Jack Daniel’s Releases Annual Heroes Selection Whiskey

About Jack Daniel’s 

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the  Jack Daniel Distillery is the first registered distillery in the United States and is on the  National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey and its related brands. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is  the most valuable spirits brand in the world as recognized by Interbrand. For more information, visit https://www.jackdaniels.com.

About McLaren Racing  

McLaren Racing was founded by racing driver Bruce McLaren in 1963. The team entered  its first Formula 1 race in 1966. McLaren has since won 21 Formula 1 world  championships, over 200 Formula 1 Grands Prix, the Indianapolis 500 three times, and  the Le Mans 24 Hours at its first attempt. McLaren is a champion for sustainability in the sport and a signatory to the UN Sports for  Climate Action Commitment. It is committed to achieving net zero by 2040 and fostering  a diverse and inclusive culture in the motorsport industry. For more information, visit https://www.mclaren.com/racing/.