Woodford Reserve announced the release of its 2025 holiday bottle, featuring artwork created by fashion designer Alexandra O’Neill, founder of the luxury brand Markarian. 

The design captures Markarian’s signature aesthetic while embracing the festive spirit of the season — effortlessly merging vintage influences with modern sophistication to create a label that feels timeless, evocative and celebratory. It’s the first time Woodford Reserve has collaborated with a fashion designer to create the annual holiday bottle.

“This elegant bottle will immediately elevate any holiday party,” Woodford Reserve Master Distiller Elizabeth McCall said in a news release. 

The label features a delicate garland stripe of winter berries and alternating stars set against a muted sage backdrop reminiscent of winter foliage. Subtle candy stripe references nod to nostalgic holiday traditions while maintaining a sense of understated sophistication.

“For this holiday label, I wanted the bottle to feel like a beautifully wrapped gift — precious and celebratory,” O’Neill said. “Visiting the distillery brought the vision to life, with the evergreens, amber tones of the bourbon, and historic buildings inspiring the color story and design details.” 

The one-liter Woodford Reserve holiday bottle is on sale across the United States and the globe with a manufacturer’s suggested retail price of $49.99 It is also available for sale at shop.woodfordreserve.com to states where shipping is legal (KY, NH, ND, NE and D.C.) 

Read more: Woodford Reserve Releases 2025 Master’s Collection Expression

About Woodford Reserve

Brown-Forman Corporation has been building spirits brands for more than 150 years. Its portfolio of premium brands includes the Jack Daniel’s Family of Brands, Woodford Reserve, Old Forester, The Glendronach, Coopers’ Craft and many others. With a team of approximately 5,000 employees worldwide, we proudly share our passion for premium beverages in more than 170 countries. Discover more at brown-forman.com.