Brugal is entering a new creative chapter with a new brand campaign. At the heart of this campaign is a simple message: “Passion is what sets us apart, and passion is what brings us together.” 

Through striking visuals that reflect a commitment to rum mastery, this campaign celebrates the passion that has guided Brugal’s hands and hearts since 1888.

“In every cask, there is a story, and we hope to share ours, our passion for rum, with the world,” Jassil Villanueva Quintana, Brugal’s Fifth-Generation Rum Master and second-great granddaughter of Brugal’s founder Andres Brugal, said in a news release. “I’m inspired by my family of Rum Masters who came before me, and together our passion for our craft ensures that every blend is a careful composition of the finest hand-picked casks and aged rums, balanced to perfection. Our rum is more than just a spirit, it’s a bond shared between family, Maestros and community. Every bottle is a story of unity, dedication and care that’s meant to be enjoyed together.”

The campaign launches this week in the U.S. with a bold, multi-channel strategy designed to maximize visibility and drive deep consumer engagement. Leading with high-impact Out-of-Home placements in high-footfall areas of New York and Miami, the campaign captures attention in key urban hubs. 

This is complemented by a full digital rollout, including website banners, paid and organic social media, search, and YouTube, all directing consumers to an immersive landing page where they can explore the story behind Brugal and its rum.

“Brugal is so much more than rum. It is a family business, it is a commitment to legacy, and rum mastery,” Gregory Cozzolino, Marketing Director of Breakthrough Brands at Edrington, said. “This campaign allows us to share with the world what sets Brugal apart.”

In celebration, Brugal will take over locations in NYC and Miami to bring to life the Brugal Social Club, bringing passionate people together to immerse themselves in the world of rum mastery.

For additional information on Brugal and to learn more about its signature double-aging process and bespoke cask-toasting techniques, visit Brugal-Rum.com.

Read more: Brugal Releases Andrés Brugal Edition 02

ABOUT BRUGAL

Home to 135 years of rum mastery, Brugal is an award-winning rum producer from the Dominican Republic. A portfolio of high-quality, aged rums tells the story of five generations that began in 1888 by founder Don Andrés Brugal. After traveling from Spain and Cuba to the Dominican Republic, Don Andrés and his family settled in Puerto Plata. They began distilling a uniquely light and pure spirit, harnessing the warm, tropical sun to imbue their spirit with complexity and flavor to create elegant, aromatic, and smooth Dominican rum. To learn more, please visit https://www.brugal-rum.com/en-us.