Bruichladdich Distillery announced a three-day holiday experiential pop-up at premier shopping destination Brookfield Place in New York City, December 10-12. The experience will bring the experience of the distillery’s home to the USA, all in the look and feel of the brand’s “Not Your Classic” campaign.

Located in Brookfield Place’s Winter Garden, this unique experience will allow visitors to enjoy complimentary whisky tastings, partake in educational mini masterclasses, and shop the distillery’s expansive whisky range for exclusive holiday offerings.

Guests will get an inside look at how Bruichladdich Distillery whiskies are made through mini masterclasses led by the brand’s ambassador team. Visitors will enjoy the brand’s flagship products, The Classic Laddie and Port Charlotte 10, plus limited-edition releases from the award-winning distillery.

“Whether you enjoy it neat, on the rocks, or in a cocktail, Bruichladdich is the very best whisky to share with friends and family,” Craig Sherman, Vice President, Marketing at Rémy Cointreau Americas, said in a news release. “At Bruichladdich Distillery, our approach challenges convention to distill the finest spirits. We are a Victorian distillery with a 21st century attitude, building for the future, and we look forward to introducing Bruichladdich to New Yorkers this holiday season.”

As an added holiday treat, guests can shop the entire distillery range, including the limited-edition Octomore 16 series, Bruichladdich 18, and much more.

Bruichladdich Distillery invites holiday shoppers 21+ to visit them at:

• The Winter Garden at Brookfield Place | Wednesday, December 10^th – Friday, December 12^th (12-8PM ET)
• The mini masterclass schedule is as follows:
  • December 10^th – 2PM, 3PM, 4PM, 5PM
  • December 11^th – 12PM, 1PM, 2PM, 3PM, 4PM, 5PM, 6PM, 7PM
  • December 12^th – 12PM, 1PM, 2PM, 3PM, 4PM, 5PM, 6PM, 7PM

Guests are invited to stop into the pop-up at any time during open hours. Advance RSVPs are recommended for the mini masterclass sessions and available spots will be filled on a first come first serve basis.

To sign up for a mini masterclass or get on the waitlist, please visit:
https://link.bruichladdich.com/holidaypopupPR 

Read more: Bruichladdich Releases The Laddie Rye in U.S.

About Bruichladdich Distillery

Bruichladdich Distillery is situated on the Hebridean island of Islay. The distillery was first established in 1881 by the Harvey brothers. It survived through periods of closure including world wars and economic uncertainly, only to be closed for seven years in 1994. The closure left all but two redundant. The independently owned Bruichladdich Distillery of today was purchased by luxury spirits company Remy Cointreau in 2012. They continue to invest in the values of the business, its Islay home, and the local community. For more information, visit https://www.bruichladdich.com/.