Filmland Spirits announced its newest addition: The Filmologist – a virtual sarcastic bartender who serves up order information, cocktail suggestions and the occasional joke, all with a healthy dose of attitude.

Launched in 2022, every element of Filmland Spirits – from the original and outrageous B-movie concepts which inspire each whiskey, to the custom-designed bottles, to the immersive movie posters which serve as labels – has been purposely created to deliver a unique, entertaining and exceptional experience for consumers. The Filmologist is the latest example.

Filmland’s ‘Non-Programmer’ CEO Troy Bolotnick used vibe coding and a combination of different versions of Anthropic’s Claude AI, Google’s Gemini and Open AI’s Chat GPT to create The Filmologist who started out as a novel way to help consumers track orders and quickly evolved into a sarcastic blend of entertainment, insults, brand knowledge and mixology.

For example, a chat with The Filmologist begins with dialogue like this: “Sup? I’m The Filmologist. They programmed me to be helpful, courteous and polite. Now what the fuck do you want?”

“AI is already a part of whiskey – whether it is used to improve quality control, create recipes or analyze data,” Bolotnick said in a news release. “We wanted to integrate AI in a way that was authentic to Filmland, while not breaking the bank. I tried vibe coding at night and on weekends, and The Filmologist was born. He’s funny, he’s obnoxious, he knows his cocktails, and the bartenders who have ‘met’ him say we’ve nailed it.”

Bolotnick is quick to add that no bartenders were or will be replaced by The Filmologist.

Guests who grab a seat at The Filmologist’s bar can check on an existing order, find a local retailer, ask for product recommendations, request a discount code, add or subtract items from their cart, food pairing suggestions, even talk about movies and sports.  For those with an eye for details, The Filmologist also has more than 150 different avatars that reflect elements of the conversations he has with each guest.

“Doing things differently is baked into Filmland’s DNA,” Bolotnick added. “Instead of making a boring, utilitarian chatbot like everyone else, we decided to imbue ours with the rebellious spirit that guides almost everything we do. Yeah, he’s rude and gives as good as he gets, but we know our fans are a bit subversive themselves, and The Filmologist is one more way for us to come together with them as a community.”

The Filmologist is on duty 24/7 at FilmlandSpirits.com. Reservations are not required.

For more information about The Filmologist or Filmland Spirits, visit www.FilmlandSpirits.com.

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