Oscar Mayer announced its first new bacon product in five years: Oscar Mayer Maple Bourbon Bacon — cured with Evan Williams Bourbon.

The new offering features thick-cut bacon, finished with Oscar Mayer’s signature 12-hour slow smoke and subtle notes of vanilla and caramel from the barrel-aged Kentucky bourbon. 

Rolling out to grocery store shelves nationwide, Oscar Mayer’s Maple Bourbon Bacon offers a new, flavorful way to enjoy bacon – not that bacon needs much help to be enjoyable. As recipes featuring maple and bourbon have surged in popularity, Maple Bourbon Bacon provides a trend-driven flavor people are craving — perfect for topping sandwiches, complementing breakfast dishes or even garnishing your favorite cocktail. Or heck, just eating plain.

“While we have been crafting delicious bacon for 90 years, Maple Bourbon Bacon is an exciting new chapter for our bacon portfolio and shows consumers that we are thinking about bacon differently,” Anna James, Brand Manager for Oscar Mayer, said in a news release. “With the bacon category growing and accounting for one-third of our business, we are leaning into bold, trend-driven flavors our fans want, bringing new energy to a beloved breakfast classic.”

Cool.

According to the news release, Oscar Mayer Maple Bourbon Bacon kicks off “a new bacon innovation flywheel” for the brand, as it seeks to roll out a new variety each year through limited-edition launches and potential permanent portfolio additions. The annual ambition will seek to create a consistent pipeline of new flavors, forging new opportunities and occasions to enjoy bacon.

“Some flavor pairings just make sense, and Bourbon and bacon is one of them,” Max Stefka, AVP Global Whiskeys at Evan Williams, said. “Partnering with Oscar Mayer on Maple Bourbon Bacon brings together two iconic flavors in a bold and unexpected way, delivering a sweet-and-smoky twist that celebrates the craftsmanship behind our Bourbon.”

Read more: Evan Williams Releases Collegiate Edition Bourbons

ABOUT THE KRAFT HEINZ COMPANY

The Kraft Heinz Company (Nasdaq: KHC), with 2025 net sales of approximately $25 billion, is   committed to growing its iconic and emerging food and beverage brands on a global scale. Kraft Heinz, with a portfolio of eight consumer-driven product platforms, also is dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more by visiting www.kraftheinzcompany.com.

ABOUT EVAN WILLIAMS

The flagship Bourbon of Heaven Hill Distillery, Evan Williams is among the leaders in the rapidly growing American Whiskey segment as the world’s second-largest selling Bourbon. In 1783, the brand’s namesake opened Kentucky’s First Distillery on the banks of the Ohio River. Many years and barrels later, Evan Williams Bourbon is still produced the right way, using the same time-honored methods. Learn more at www.EvanWilliams.com.