Holladay Distillery, of Weston, Missouri, announced a new multi-state distribution agreement with Southern Glazer’s, further expanding its reach across key U.S. markets.

Southern Glazer’s will serve as the distributor for Holladay Distillery and McCormick Distilling Company’s spirits portfolio in the following states: Delaware, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Minnesota, Missouri, Nebraska, North Dakota, Oklahoma, Rhode Island, South Dakota, and Texas.

This strategic agreement reflects McCormick Distilling Company’s continued commitment to accelerating growth of its premium portfolio through best-in-class distribution with unmatched reach, technology, and market expertise.

Through this alignment, Southern Glazer’s will represent Holladay Distillery’s portfolio, including its award-winning Holladay Bourbons and Five Farms Irish Cream Liqueur, along with additional McCormick premium brands such as Tequila Rose, Broker’s Gin and Hussong’s Tequila.

“Southern Glazer’s brings an unparalleled combination of scale, sophistication, and strategic insight,” McCormick’s Patrick Fee, Vice President, Sales & Marketing, said in a news release. “As we continue building momentum behind our premium portfolio, this partnership allows us to deepen our presence in key markets with a partner who understands long-term brand building and execution at every level.”

With its expansive footprint and industry-leading capabilities, Southern Glazer’s will provide enhanced access and support for on- and off-premise accounts, ensuring continued growth and visibility for Holladay and McCormick brands across these markets.

“We’re excited to bring Holladay Distillery and McCormick Distilling Company’s incredible portfolio to more consumers,” Matthew Metz, President, Central Region, Southern Glazer’s Wine & Spirits, said. “Their legacy of craftsmanship and strong lineup of premium brands align with our commitment to delivering exceptional products and service. Together, we see meaningful opportunities to drive growth and expand distribution in key markets.”

Read more: Holladay Distillery Breaks Ground on New Rickhouse

About Holladay Distillery

Originally founded in 1856 by Ben Holladay, Holladay Distillery produces Missouri bourbon steeped in history, including Holladay Soft Red Wheat and Ben Holladay Bourbon, which uses an original recipe more than 160 years old. Located in Weston, Missouri, Holladay Distillery offers tours with the opportunity to explore fascinating local history and to experience Real Missouri Bourbon being made. Learn more at holladaybourbon.com.