Chicken Cock Whiskey launched a comprehensive label refresh for its core portfolio. Launched in alignment with the brand’s 170th anniversary, the new designs personify the brand’s heritage by introducing five unique roosters—Remy, Ricky, Riley, Russell, and Rocco—to represent the distinct character of each expression.

The updated labels are now available nationwide on the following core whiskies:

• Remy: Wheated Kentucky Straight Bourbon ($57.99)
• Ricky: Kentucky Straight Bourbon ($59.99)
• Riley: Kentucky Straight Rye Whiskey ($59.99)
• Russell: Kentucky Straight Small Batch Bourbon ($69.99)
• Rocco: Double Oak 10-Year Kentucky Whiskey ($95.99)

Since its inception, Chicken Cock has navigated a path unlike any other distillery. From 19th-century sales by the barrel to surviving the Whiskey Trust era, the brand famously refused to go quiet during Prohibition. By moving operations to Canada, Chicken Cock Rye became a staple of the underground scene, smuggled into iconic venues like Harlem’s Cotton Club. Simultaneously, it survived domestically as a prescribed “medicinal” spirit, often aged 10 to 16 years.

“Few bottle designs capture your eye’s attention like ours do,” Chicken Cock Whiskey’s Director of Brand Engagement, Will Woodington, said in a news release. “From our iconic chicken wire bottlings, to our Prohibition era medicinal style bottlings, they represent more than the Chicken Cock brand of today; they represent an important piece of our extensive 170 year history. 

“Throughout this time, Chicken Cock’s bottle and label designs have shifted, moving from Old West saloon-style bottles served in places like Tombstone, AZ in the 19th century to the elegance and grandeur of the bottles served during Prohibition.”

The refresh maintains the brand’s signature honeycomb glass bottle—a tribute to its medicinal roots—while elevating “The Famous Old Brand” rooster emblem. The new designs simplify the aesthetic for better shelf recognition while highlighting the craftsmanship of the liquid inside.

“While the look may have shifted, the quality and authenticity of Chicken Cock have remained the same since 1856,” Woodington added. “Our stunning new label refreshes in 2026 couldn’t come at a better time than during the brand’s 170th anniversary year. This refresh will not only help guide people through our portfolio better but also allow more individuality than ever before between each expression. We look forward to showcasing these new designs to fans across the country in 2026!”

The newly labeled core range is available at fine retailers nationwide and via the Chicken Cock Whiskey online shop. For more information, please visit ChickenCockWhiskey.com..

Read more: Chicken Cock Whiskey Releases Old Glory: Rye Blended with Apple Brandy

About Chicken Cock Whiskey

Founded in 1856 by James A. Miller in Paris, Kentucky, Chicken Cock Whiskey has a rich legacy rooted in the success of Miller’s earlier venture, J.A. Miller’s Old Bourbon, which dates back to the late 1830s. In 2012, Matti Anttila, Grain & Barrel Spirits CEO, revived the historic brand. In 2024, Chicken Cock Whiskey opened its brand home, Circa 1856, offering visitors a multi-faceted immersive experience in one of the oldest historic homes in the Bourbon Capital of the World, Bardstown, Kentucky. Learn more about Chicken Cock Whiskey here: https://chickencockwhiskey.com/.