Sazerac announced its exclusive distribution relationship with SIPMARGS, the ready-to-drink sparkling margarita brand backed by social media companies Alix Earle and Palm Tree Crew, among other notable names.  Sazerac will also acquire an equity interest in the brand. 

Through this relationship, Sazerac will contribute its brand building and go-to-market capabilities to help build SIPMARGS to a national brand that all consumers can enjoy. 

SIPMARGS has carved out a distinct position within the category, offering convenient cocktails to a new generation of consumers and has quickly built a devoted fanbase through its vibrant branding, social-first marketing strategy and culturally relevant partnership with Earle.

“Since becoming an investor in the brand, one of the most asked questions from consumers has been when SIPMARGS will be available in their city,” Earle said in a news release. “This partnership isn’t about expansion for expansion’s sake; it’s about meeting high consumer demand nationwide and we are excited to have the infrastructure needed to expand our markets and distribution.”

“We’re thrilled to partner with Sazerac at this pivotal stage of growth,” Justin Nabozna, CEO of SIPMARGS, said. “Their scale, operational excellence, and track record of supporting brands at every stage make them an ideal partner as we expand our reach and introduce SIPMARGS nationwide.”

SIPMARGS joins Sazerac’s own robust, global spirits portfolio including BuzzBallz, Buffalo Trace Bourbon, Traveller Whiskey, Fireball Cinnamon Whisky, Southern Comfort, SVEDKA Vodka, Wheatley Vodka, Myers’s Rum,  Paddy’s Irish Whiskey and many more.

Read more: Sazerac Announces Investment in 818 Tequila

About Sazerac

With over 400 years of history, Sazerac is one of the world’s largest distilled spirits companies. Now in the fourth generation of the current family ownership, Sazerac strives each day to bring the finest spirits to consumers and communities around the world. Over 500 of the world’s most brands are part of the Sazerac portfolio, including Buffalo Trace Bourbon, Eagle Rare, Weller, The Last Drop Distillers, Fireball Cinnamon Whisky, Southern Comfort, Wheatley Vodka, Meyers’s Rum, White X Cognac, Sazerac de Forge Cognac, Paddy’s Irish Whiskey, and many more. Sazerac is also the steward of many fine distilleries internationally, including Buffalo Trace Distillery in Kentucky, and many others. To learn more visit www.sazerac.com.

About SIPMARGS

SIPMARGS is a ready-to-drink sparkling margarita brand that blends convenience, quality, and fun. Crafted with premium tequila blanco from Jalisco, real fruit juice, cane sugar, and sparkling water, it is available in five delicious flavors: Classic, Mango, Coconut, Mezcal, and Spicy. Each can is 5% ABV, just 130 calories, and contains only 6g of sugar, offering a lighter, fresher way to enjoy a margarita. Learn more at: www.sipmargs.com.