Reserva de la Torre Tequila announced an exclusive regional distribution partnership with Morris Distributing, a leading independent beverage distributor in Northern California. 

Through this collaboration, Reserva de la Torre’s core varieties—Blanco, Reposado, and Añejo—will be immediately available in stores, bars, and restaurants across the North Bay and San Francisco.

This strategic expansion extends Reserva de la Torre’s footprint into six key Northern California counties: Sonoma, Marin, Napa, San Francisco, Lake, and Mendocino. Morris Distributing will manage local warehousing, sales logistics, and retail delivery, introducing the brand’s additive-free product line to an extensive network of over 2,200 retail and hospitality clients.

“We are incredibly proud to partner with Morris Distributing to bring our authentic tequila to one of the world’s most discerning craft beverage markets,” the leadership team at Reserva de la Torre Tequila said in a news release. “Morris has spent over 30 years building an elite reputation for supporting high-end, independent brands. Their deep roots in the North Bay community make them the perfect partner to expand our retail presence and share our passion for authentic, heritage-rich tequila with California consumers.”

“We are pleased to welcome Reserva de la Torre to our growing portfolio of exceptional spirits,” they continued. “There is tremendous and growing demand for authentic, high-quality tequila throughout Northern California. Reserva de la Torre’s pure profile, traditional production methods, and exceptional value proposition represent exactly what our trade partners are looking for.”

Reserva de la Torre is produced under NOM 1625 at the historic Casa Revator distillery. Crafted from 100% Weber Blue Agave harvested at peak maturity, the agave is cooked in traditional brick ovens and double-distilled in copper pot stills using deep-well water. 

Retailers and hospitality buyers in Northern California interested in acquiring Reserva de la Torre can place wholesale orders immediately by contacting their local Morris Distributing sales representative.

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About Reserva de la Torre Tequila

Reserva de la Torre Tequila represents a world where tradition meets innovation. With a legacy spanning over a century, the brand is crafted with unwavering dedication and a timeless commitment to quality. Produced using traditional methods from the Jalisco Highlands, Reserva de la Torre offers a pure, additive-free experience designed for both connoisseurs and newcomers alike. For more information about the brand, visit delatorretequila.com.

About Morris Distributing

Founded by Ron Morris in 1992, Morris Distributing is a leading local beverage distributor specializing in craft beer, cider, spirits, and premium non-alcoholic beverages. Headquartered in Petaluma, California, the company prides itself on personalized supplier attention and an entrepreneurial approach, serving over 2,200 retail customers across Sonoma, Marin, Napa, San Francisco, Lake, and Mendocino counties.