Nashville-based, 100% women-owned Happenstance Whiskey is raising a glass to its newest market: New Jersey, in alignment with Fedway Associates.

Whiskey lovers across New Jersey can find Happenstance on shelves now and retailers may reach out to Fedway Associates to place orders.

“At Fedway, we are incredibly proud to partner with Paige Parker and her team to bring Happenstance Whiskey to the New Jersey market,” Peter Kelly, Director of Craft Spirits at Fedway Associates. “The authentic story behind this brand is as compelling as the quality in the bottle, and we are honored to help share both with consumers across New Jersey.” 

The New Jersey rollout is the latest addition to Happenstance Whiskey’s growing footprint. Earlier in 2026, Happenstance made its West Coast debut in California, and the brand is showing no signs of slowing down. The new market brings Happenstance’s distribution reach to seven states, with availability in Tennessee, Texas, Florida, Georgia, South Carolina, California, and New Jersey.

Since 40% of whiskey drinkers are women, Happenstance Whiskey set out to create a whiskey built for the modern drinker:

• Award-winning, 90-proof, cabernet-style bourbon with notes of vanilla, hazelnut, toasted oak, honey and toffee
• A curated high-quality whiskey that’s easy to drink and easier to mix
• 100% women-owned with a growing portfolio that includes the flagship 6-Year Founder’s Edition and the 10-Year Reserve Edition

Read more: Happenstance Whiskey Headed to Southern California

About Happenstance Whiskey

Happenstance Whiskey is a 100% women-owned whiskey company out of Nashville, Tennessee.Founder Paige Parker wanted to create a brand that paid homage to the tradition of whiskey, but with a contemporary twist for modern whiskey drinkers like herself. Happenstance’s flagship Founder’s Edition straight bourbon whiskey is blended to be an approachable, cabernet-style bourbon: full-bodied and smooth, yet versatile in any cocktail. To learn more about Happenstance Whiskey, visit www.happenstancewhiskey.com.