Following its debut earlier this year, Four Roses Bourbon 100 Proof is now rolling out to bars and restaurants nationwide, marking the brand’s latest investment in the on-premise community.

Developed in direct response to bartender feedback, Four Roses Bourbon 100 Proof delivers the higher-proof expression while striving to maintain the balance, consistency, and approachability the brand and Four Roses Bourbon 80 proof is known for. The result is a bourbon designed to perform behind the bar, offering the structure and intensity to stand up in classics like the Old Fashioned and Manhattan while remaining equally enjoyable neat or over ice.

“Four Roses Bourbon at 80 proof is soft, complex, and very approachable. By increasing the proof, these key attributes are not lost … simply magnified,” Brent Elliott, Four Roses Master Distiller, said in a news release. “It’s a different perspective on the same classic flavors that make Four Roses Bourbon interesting and unique. 100 is the perfect proof point for increasing the intensity of the nuanced flavors without overwhelming the balance.”

“Four Roses Bourbon has always been a quality option for cocktails. However, bartenders have chosen to use a higher proof whiskey as their foundational cocktail bourbon, in order to utilize it in an increased variety of cocktails,” Abby Martinie, Brand Ambassador and Mixologist, said. “The flavor is as it always has been, but increasing the proof allowed for more flexibility and range in both classic and craft cocktails.” 

“For bartenders, Four Roses Bourbon has always been a favorite because of its high rye content,” Elliott added. “The structure and spice of the rye allows it to retain its “Bourbon” character in a cocktail with other competing flavors. It creates more harmony and synergy within the cocktail without getting lost in the flavors. The idea of taking this liquid to 100 proof follows the same logic. The extra proof expands on Four Roses Bourbon’s ability to shine in any cocktail.”

Four Roses Bourbon 100 Proof will be available exclusively at on-premise locations and will be available in 750ml (SRP $29.99) and 1L (SRP $32.99).

Read more: Four Roses Launches New Anthology Series with 21-Year Bourbon

About Four Roses Distillery 

Established in 1888, Four Roses combines two mashbills with five proprietary yeast strains to distill and age 10 distinct bourbon recipes, each with its own unique flavor profile. With distilling and warehousing operations in Lawrenceburg and Cox’s Creek, Kentucky, respectively, Four Roses is available in all 50 states. Four Roses has a long tradition of earning widespread recognition across respected spirits competitions, receiving numerous top‑tier honors that underscore the quality and craftsmanship of its super-premium bourbon portfolio. Among these accolades, Four Roses was also named World’s Best Single Barrel at the World Whiskies Awards, further cementing its place among the world’s most celebrated bourbon producers. For more information, visit www.fourrosesbourbon.com.