Bulleit Frontier Whiskey announced the release of Bulleit ’87, a blend of bourbon and rye whiskeys. 

Bulleit ’87 is the brand’s first new core expression since the debut of Bulleit 95 Rye in 2011. Named in honor of 1987, the year Bulleit was founded, ’87 isn’t an age statement. Complementing Bulleit Bourbon and Bulleit 95 Rye in Bulleit’s three-bottle core line-up, Bulleit ’87 brings together the distinctive qualities of both spirits in one new bottle.

Bulleit ’87 is bottled at 90 proof and 45% ABV, with each whiskey component developed specifically for its role in the blend. The bourbon is distilled, barreled, and aged in Shelbyville, Kentucky. The rye is distilled and aged in Indiana before heading to Shelbyville. Both the bourbon and rye are aged for a minimum of four years, finished separately in their original barrels with toasted American oak and French oak staves for four to six weeks, then blended together and bottled in Shelbyville.

Bulleit ’87 shows up in the brand’s signature frontier-style bottle, featuring a striking blue label, a first for the brand, cut on the brand’s familiar slant.

“87 brings together everything that makes Bulleit great,” Jenika Newsum, Senior Brand Manager at Bulleit Frontier Whiskey at Diageo, said in a news release. “Bourbon and rye whiskey are at the heart of our brand since its founding and guide our philosophy to do things differently. Now, ’87 unites them in one special bottle, balancing our signature bourbon sweetness with our rye spice in a bottle.”

Not only is Bulleit ’87 showing up in stores and bars alike, it’s also hitting the road. The brand is taking the new whiskey across the country with a sampling tour, pouring ’87 at events in 15 cities like New Orleans, Austin, New York, Los Angeles, Louisville and more, with more than 20 events. Each stop will feature Bulleit ’87 paired with iconic local foods, exploring dual flavors in food to complement the blend of bourbon and rye in each bottle of ’87. 

The suggested retail price for Bulleit ’87 is $29.99 for a 750mL bottle, in line with Bulleit Bourbon and Bulleit 95 Rye, and it will be available at select retail stores nationwide beginning September 2026.

Read more: Bulleit Launches 20-Year Rye, Brand’s Oldest Ever

ABOUT BULLEIT

Founded in 1987, Bulleit Frontier Whiskey was inspired by an old recipe that turned into one of the fastest-growing whiskeys in America. Unlike traditional corn-forward bourbons, Bulleit is known for using a high rye mashbill, resulting in a bold, spicy character with an unexpectedly smooth finish. It offers a distinctive take on whiskies that sets it apart from the start. For more information about Bulleit Frontier Whiskey and the distillery, visit https://www.bulleit.com/.