Bandero Premium Tequila expanded into the Illinois, Nevada, and North Carolina markets within the first three months of this year, adding to its existing presence in California, Colorado, Texas, New York, and New Jersey. 

Bandero was founded in 2021 and uses Blue Weber Agave, matured for seven years in the red clay soil of Jalisco, Mexico’s Highland region of Los Altos. Every bottle is small-batch and aims to honor the traditional tequila-making process of Los Altos. Operations focus on sustainability with a zero-waste production process- liquid byproducts are repurposed for irrigation, and agave fibers support local agricultural initiatives. 

“As we grow into new markets, our goal is to continue to share our story of craftsmanship, heritage, and sustainability,” Johanna DeJoria, VP of Sales, said in a news release. “We’ve seen a 50% increase in sales from the previous year and expanded our market share by 40% in the last four months, which tells us there’s a real appetite for a no-compromise approach to sipping tequila, one that prioritizes quality but is accessible at the same time.”

Bandero offers two premium tequilas, an additive-free Blanco – triple-distilled and chill-filtered for exceptional purity and flavor, and its trending Café – blending the award-winning Blanco with Mexican coffee concentrate and agave honey. As tequila continues its rapid rise, becoming the second best-selling spirit in the U.S. in 2023 with $6.5 billion in sales, Bandero fills a key gap in the market, offering an approachable yet elevated experience at under $50.

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ABOUT BANDERO

Bandero Premium Tequila was founded in 2021 and is the latest venture by John Paul DeJoria, co-creator of Patron. Bandero is available in California, Colorado, Illinois, Nevada, New Jersey, New York, North Carolina, and Texas, with more distribution coming soon. For more information, visit bandero.com.