Sugarlands Distilling Company announced a new distribution partnership with Morales Beverage Group (MBG) to further expand the availability of its portfolio of spirits throughout California.  

This new partnership with Morales Beverage Group enhances Sugarlands’ footprint in one of the country’s most influential and trend-setting markets. Through MBG’s extensive distribution network and market expertise, Sugarlands will gain deeper access to California’s top on- and off-premise accounts, including restaurants, bars, retail outlets, and event venues. 

“We’re proud to partner with Sugarlands Distilling Company to bring their award-winning portfolio to more consumers across California,” Eduardo Morales, CEO of Morales Beverage Group, said in a news release. “At MBG, we are committed to aligning with brands that demonstrate excellence, authenticity, and long-term growth potential and Sugarlands exemplifies all three. We look forward to a successful partnership built on shared values and strategic execution.”

“Partnering with Morales Beverage Group is an exciting next step for Sugarlands as we expand our reach in California, one of the most influential markets in the country,” Sugarlands Chief Revenue Officer Patrick Sullivan said. “MBG’s reputation and scale will help us bring our craft spirits to even more consumers across the state, building on the momentum we’ve created with our unique portfolio and innovative brand storytelling.”

Located in Gatlinburg, Tennessee, Sugarlands Distilling Company is a family-owned craft distillery known for its array of spirits.  Since opening its doors in 2014, Sugarlands has grown into a house of award-winning brands, including Sugarlands Shine, Sugarlands Sippin’ Cream, Roaming Man Whiskey, and High Rock Vodka, which is co-owned by racing legend Dale Earnhardt Jr. and wife Amy Earnhardt.

Read more: Sugarlands Announces Expansion of Roaming Man Rye

About Sugarlands Distilling Co.

Sugarlands Distilling Company is a family-owned craft distillery located in Gatlinburg, Tennessee. Since opening its doors in 2014, Sugarlands has grown into a house of award-winning brands, including Sugarlands Shine, Sugarlands Sippin’ Cream, High Rock Vodka and Roaming Man Whiskey. A proud community supporter, Sugarlands Distilling Company has donated nearly $1 million to nonprofits nationwide through their giveback program, MoonShare. For more, visit https://www.sugarlands.com/.