The James B. Beam Distilling Co. and Freddie Noe — 8^th Generation Master Distiller announce the launch of Booker’s, The Reserves 2025.

The Reserves launched last year (2024) as the first innovation to come from Booker’s Bourbon since the 30^th Anniversary launch. The Reserves is an annual, limited-release series by Freddie, to commemorate his grandaddy, 6^th Generation Master Distiller Booker Noe, and his contributions to the bourbon world.

The 2025 batch tells the story of some well-traveled barrels: first used to age the beloved Booker’s 30th Anniversary release, then shipped to Jalisco where the Camarena family filled them with El Tesoro’s 85th Anniversary tequila. Finally, those same agave-seasoned barrels returned to Clermont, Kentucky, where Freddie Noe finished a hand-selected batch of Booker’s inside them. This is the very first time across the entire Beam portfolio that a product is finished in tequila barrels.

The result is a one-of-a-kind bourbon – uncut and unfiltered. It was bottled at 123.3 proof and aged exactly eight years, ten months and eleven days.

“In many ways, it’s the same Booker’s you know and love,” Freddie Noe said. “Always uncut and unfiltered. But in other ways, The Reserves is something new, inspired by my granddaddy’s boundless curiosity and relentless pursuit of flavor.”

Booker’s The Reserves 2025 is currently available with an SRP of $129.99. Like all Booker’s releases, this one is extremely limited, making it a must-try for collectors and bourbon lovers alike.

Read more:  Beam Announces Release of Booker’s By the Pond Batch

About Booker’s Bourbon

Booker’s Bourbon was inspired by a 200-year-old family tradition and came to life when Booker Noe selected the first bottles of Booker’s as holiday gifts for his friends and family. With its instant popularity within Noe’s close circle, Booker’s Bourbon was soon after bottled and made available on shelves for everyone to enjoy. Booker’s Bourbon is one of the only bourbons bottled straight-from-the-barrel at its natural proof, which varies from batch to batch. It is crafted in small batches and aged for six to eight years in charred oak barrels, which are stored in the center of the rack house. For more information, visit https://www.bookersbourbon.com/.