Brown-Forman announced the U.S. launch of New Mix, Mexico’s most popular ready-to-drink (RTD) cocktail.

Crafted and canned at Casa Herradura in Jalisco, Mexico, New Mix is made with award-winning El Jimador Blanco Tequila and offers refreshing flavors inspired by the spirit of Mexico. First introduced in 1997 as Mexico’s original premixed tequila RTD, New Mix blends Mexican craftsmanship with easy convenience.

“New Mix is more than just a cocktail; it’s an invitation to celebrate connection, flavor, and Mexican pride,” Mary Beth O’Mara, USA&C Brand Director, Ready-to-Drink (RTD) Portfolio, said in a news release. “As Mexico’s most beloved RTD, we’re thrilled to import this authentic experience with U.S. fans looking for a real taste of Mexico in every can.”

With New Mix positioned as “the real Mexican RTD,” the U.S. launch introduces two classic and iconic cultural flavors: Paloma and Cantarito, each crafted with El Jimador Blanco Tequila and combined with vibrant fruit liqueurs for a crisp finish.

The Paloma offers a lively mix of tart grapefruit and smooth tequila with a subtle sweetness from grapefruit liqueur and grapefruit concentrate. The Cantarito fuses tequila and citrus liqueur with grapefruit concentrate, delivering a fizzy, zesty cocktail that captures the taste of this quintessential Mexican beverage.

Each 355mL (12oz) can contains 5% alcohol by volume and is available in 4-packs, with a suggested retail price of $10.99. The U.S. launch begins this fall in California, Texas, Ohio, Illinois, Nevada, Arizona, the Metro New York area, New Jersey, and Colorado.

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About New Mix

New Mix is Mexico’s #1 ready-to-drink cocktail brand, crafted with el Jimador Blanco Tequila and produced and canned in Jalisco, Mexico. Since its launch in 1997, each flavor delivers an authentic taste of Mexico, blending craftsmanship, quality, and convenience in every can. As the brand continues to grow, New Mix is exploring opportunities to bring its vibrant selection to new markets in 2026. For more information, visit .https://www.brown-forman.com/brand/ready-drink-rtd.