Unreined Whiskey, founded in 2025, announced its designation as the official whiskey of Texas A&M Athletics. 

Starting this season, the brand is prominently featured throughout the university’s Kyle Field. Fans and former students can enjoy Unreined Whiskey at Texas A&M events where spirits are served and find it now available at Spec’s, Total Wine, and local retailers across Texas.

“The vision at Unreined Whiskey is to bring the same world-class bourbon experience you’d find on the bourbon trail to Texas,” Nelson Ingram, Chief Marketing Officer & Blender, said in a news release. “Long term, we plan to build a brand that not only resonates with consumers but inspires a lifestyle.” 

Unreined Whiskey boldly breaks with centuries-old bourbon tradition by aging and blending whiskey in Texas, where the warmer, humid climate naturally intensifies barrel flavors like oak, vanilla, and coconut. Rather than follow the conventions of single mashbills, Unreined proudly blends with purpose and offers complete transparency at every step.

“The Unreined Whiskey team’s approach to whiskey is one that blends innovation, quality, and decades of experience to create a whiskey Texans are proud to share,” Rob Arnold, PhD, Co-Founder and board member of Unreined Whiskey, said.

Unreined Whiskey’s visitor center will open in College Station this spring with space for tastings, tours, barrel selections, and celebrations. Guests will be able to see processes, learn more about the brand, and walk through the Buzick-built 6,200-barrel warehouse.

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