Pernod Ricard, a global leader in premium spirits and wine, announced a strengthened North American media strategy by consolidating its U.S. and Canadian media business under a single agency partner, Publicis Santé.  

Publicis Santé, a bespoke unit within Publicis Media, has been appointed the lead media agency for both Pernod Ricard USA and Corby Spirit and Wine Limited, building on a successful U.S. partnership established in 2022. This move reflects Pernod Ricard’s ambition to elevate media as a strategic growth driver through advanced targeting, personalization, and data-driven insights.

Over the past few years, Pernod Ricard has transformed media into a true growth lever, building internal capabilities that deliver precision planning, full-funnel engagement, and measurable ROI. These efforts have driven tangible improvements in return on media investment and in media effectiveness. 

As the media landscape continues to evolve — marked by platform proliferation, retail media growth, and convergence of brand and performance — Pernod Ricard is committed to staying ahead by deepening connectivity across channels and content.

Publicis Santé was chosen for its proven ability to drive media effectiveness and ROI through advanced targeting, personalization, and predictive analytics. The agency demonstrated a deep understanding of Pernod Ricard’s business with expertise in connecting paid, owned, and earned channels, ensuring seamless consumer engagement. Its agile, proactive approach and ability to scale innovation across markets make Publicis Santé a strong partner for future growth, while its culturally informed strategies ensure our brands resonate meaningfully with consumers.

“Publicis Santé has proven to be a great partner in helping us unlock the full potential of media as a growth engine,” Jenny Harmanson, Head of Consumer Connections & Experiences, Pernod Ricard USA, said in a news release. “Their ability to combine data-driven precision with cultural relevance ensures our brands connect with consumers in ways that matter most.”

ID Comms served as the consultant to the Pernod Ricard North American Media Review.

Read more: Pernod Ricard Establishes Whiskey-Focused Company in U.S.

ABOUT PERNOD RICARD USA

Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world’s second largest spirits and wine company. Pernod Ricard employs approximately 19,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index. The company’s leading spirits include such brands as Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Redbreast Irish Whiskey, Jefferson’s Bourbon, TX Whiskey, Smooth Ambler Whiskey, Rabbit Hole Whiskey and more. For more information, visit www.pernod-ricard-usa.com.