Brown-Forman Announces Strategic Distribution Realignment

News

May 4, 2026

Brown-Forman Corporation logo

Brown‑Forman Corporation (NYSE: BFA, BFB) announced the strategic realignment of its U.S. control states distribution network. 

Following a comprehensive review of its distributor agreements across 18 state-managed markets—where government agencies oversee the wholesale or retail distribution of distilled spirits—the company has selected four distributor organizations to represent its portfolio in 11 markets. 

The remaining seven control states will continue to be served by their existing distributor. 

The following organizations will represent the Brown‑Forman portfolio in their respective markets, effective June 1:

  • Johnson Brothers: Idaho, Montana, North Carolina, Oregon, Utah, and Wyoming
  • Southern Glazer’s Wine & Spirits: Maine, New Hampshire, and Vermont
  • Superior Beverage Group: Ohio
  • Great Lakes Wine & Spirits: Michigan

Brown‑Forman would like to recognize and thank outgoing distributor Republic National Distributing Company (RNDC) for their years of partnership and collaboration in these markets.

“In 2025, Brown‑Forman embarked on the most significant transformation of its U.S. distribution network in more than six decades,” Michael Masick, Executive Vice President and President, Americas, Brown‑Forman, said in a news release. “With the control states phase now complete, we are aligned with distributors who bring the capabilities, scale, and operational excellence required to drive our next generation of growth.” 

Robinson Brown IV, Senior Vice President and Managing Director, USA & Canada, Brown‑Forman, added: “Control states require a unique combination of regulatory expertise and strong commercial execution. With these new partners, we’re better equipped to expand our footprint and ensure our brands are in the right place at the right time to win with the consumer.”

Read more: Brown-Forman, Pernod Ricard End Merger Talks

Brown-Forman Corporation has been building spirits brands for more than 150 years, with a team of approximately 5,400 employees worldwide. The company distributes beverages in more than 170 countries. Learn more at brown-forman.com.

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