Subscribe to my newsletter

Stay up to date with our newest articles, episodes and reviews! We release new content every day so be sure to stay in touch to catch the something perfect for you.

NEW ARTICLES

Brand Strategy Sign - First Round Collective

Brand Strategy Firm First Round Collective Launches

News
December 17, 2025
First Round Collective, a new cultural strategy and creative leadership house, launched with a mission to accelerate how spirits brands...
READ MORE

Tequila Ocho Announces New Terroir Select Series

December 17, 2025
READ MORE

WhistlePig Vault Experience is All About Hospitality

December 16, 2025
READ MORE

Planteray Releases Mister Fogg Navy Rum Sail N°2, New Book

December 16, 2025
READ MORE
MORE ARTICLES
FEATURED ARTICLES
Bottom Shelf Fred Minnick cover
Featured

Forthcoming Fred Minnick Book ‘Bottom Shelf’ Drawing Praise

October 9, 2025
Fred Minnick’s forthcoming book, “Bottom Shelf: How a Forgotten Brand of Bourbon Saved One Man’s Life,” is garnering kudos ahead...
READ MORE
ASCOT Awards Statuette group
Featured

ASCOT Awards Best in Show Winners Announced

June 24, 2025
The American Spirits Council of Tasters announced the Best In Show winners for the 2025 ASCOT Awards, including Lasso Motel...
READ MORE
Fred Minnick 2024 Am Whiskey Top 100 Ranking Logo
Bourbon

Top 100 American Whiskeys of 2024 Ranked

December 30, 2024
When assessing 2024’s American whiskey, I see so much growth from smaller distillers and non-distiller producers. This was clearly the...
READ MORE
Fred Minnick Bottom Shelf ad

FEATURED ON

CMS Slider

NEW VIDEOS

VIEW MORE VIDEOS
LISTEN NOW

NEW EPISODES

Fourth & Neat logo
December 12, 2025

Fourth & Neat: Cold Pizza and the 2025 Top 100 Whiskeys Prep

LISTEN TO EPISODE
Fourth & Neat logo
December 5, 2025

Fourth & Neat: Why You Shouldn’t Make Drunk Bets

LISTEN TO EPISODE
Fourth & Neat logo
November 28, 2025

Fourth & Neat: Thanksgiving Football, Traditions

LISTEN TO EPISODE
MORE EPISODES
Read
NewsNot WhiskeyReviews

SIGN UP TO FRED'S NEWSLETTER

FOR UPDATES, EXCLUSIVE CONTENT AND MORE!