Tequila

Tequila Partida Announces Launch in Canada

July 8, 2026

Tequila Partida, the luxury tequila brand from Lucas Bols, announced its official launch in Canada, marking the next chapter in...

Bourbon

Bottom Shelf Book Tour

January 23, 2026

I am so pumped to announce my first leg of the Bottom Shelf book tour. If you are a bookstore,...

Bourbon

January 21, 2026

American whiskey keeps getting better. In 2025, the year of a market correction, I saw so many small independent brands...

Featured

October 9, 2025

Fred Minnick’s forthcoming book, “Bottom Shelf: How a Forgotten Brand of Bourbon Saved One Man’s Life,” is garnering kudos ahead...

Featured

June 24, 2025

The American Spirits Council of Tasters announced the Best In Show winners for the 2025 ASCOT Awards, including Lasso Motel...

Bourbon

December 21, 2022

What a year! When I look back on the 2022 American whiskey scene, I saw so much promise from craft...

Bourbon

May 2, 2022

Over the years, Fred Minnick has tasted with hundreds of celebrities and notable humans. And while he’s discovered many fine...