Australian Distiller Labels Whiskey ‘Bourbon’; Others Use Term in Marketing

With “bourbon” becoming a strong buzzword, foreign distilleries are using the term in verbal and written marketing. And at least one distiller appears to be labeling its whiskey as bourbon. The 1964 Congressional Resolution made bourbon “a distinctive product of the United States,” giving the … Continue readingAustralian Distiller Labels Whiskey ‘Bourbon’; Others Use Term in Marketing