News

Beam Launches ‘Refresh Your Season’ Campaign

December 26, 2025

This football season, Jim Beam is launching “Refresh Your Season,” a new campaign starring comedian, actor and football fan Kenan...

Bourbon

Maker’s Mark Responds to Lowering Proof (Interview Exclusive)

February 9, 2013

Maker’s Mark announced it’s lowering the alcohol percentage of its bourbon by 3 percent, taking it from 90 proof to...

Bourbon

February 7, 2013

For all you whiskey drinkers out there, thanks for keeping me gainfully employed. Whiskey sales continue to drive spirit sales....

Bourbon

February 4, 2013

When I learned Parker Beam was diagnosed with ALS, also known as Lou Gehrig’s Disease, I found myself wishing I...

Bourbon

February 1, 2013

There they were, all dusty, label-torn and ready to drink. One bourbon was distilled in 1908, when England beat Australia...