The Distilled Spirits Council of the United States (DISCUS) found Dewar’s in violation of Provision 24 of the Code of Responsible Practices for its sexist “Meet the Baron” advertisements. UPDATE: READ DISCUS BOARD HERE Dewar’s launched a “Meet the Baron” TV commercial series that drew … Continue readingUDATED WITH FULL COMMENTS: DISCUS Finds Dewar’s Violated Code of Responsible Practices
Seven hours after my blog post, Dewar’s Sexist ‘Meet the Baron’ Ad Degrades Women, Puts Whisky Industry at Risk, Dewar’s Tweeted: “We appreciate the comments regarding ‘The Baron’ from all who spoke up: your feedback allows us to continuously evaluate what we do.” Dewar’s brand team … Continue readingDewar’s Responds to ‘Meet the Baron’ Ads, Takes Off YouTube
When I wrote Whiskey Women: The Untold Story of How Women Saved Bourbon, Scotch & Irish Whiskey, I hoped it would give women the respect they’ve long deserved for contributing to the alcohol’s storied history. Sadly, with its tasteless “Meet the Baron” ad campaign, Dewar’s … Continue readingDewar’s Sexist ‘Meet the Baron’ Ad Degrades Women, Puts Whisky Industry at Risk