UDATED WITH FULL COMMENTS: DISCUS Finds Dewar’s Violated Code of Responsible Practices

The Distilled Spirits Council of the United States (DISCUS) found Dewar’s in violation of Provision 24 of the Code of Responsible Practices for its sexist “Meet the Baron” advertisements. UPDATE: READ DISCUS BOARD HERE Dewar’s launched a “Meet the Baron” TV commercial series that drew … Continue readingUDATED WITH FULL COMMENTS: DISCUS Finds Dewar’s Violated Code of Responsible Practices

Dewar’s Responds to ‘Meet the Baron’ Ads, Takes Off YouTube

Seven hours after my blog post, Dewar’s Sexist ‘Meet the Baron’ Ad Degrades Women, Puts Whisky Industry at Risk, Dewar’s Tweeted: “We appreciate the comments regarding ‘The Baron’ from all who spoke up: your feedback allows us to continuously evaluate what we do.” Dewar’s brand team … Continue readingDewar’s Responds to ‘Meet the Baron’ Ads, Takes Off YouTube

Dewar’s Sexist ‘Meet the Baron’ Ad Degrades Women, Puts Whisky Industry at Risk

When I wrote Whiskey Women: The Untold Story of How Women Saved Bourbon, Scotch & Irish Whiskey, I hoped it would give women the respect they’ve long deserved for contributing to the alcohol’s storied history. Sadly, with its tasteless “Meet the Baron” ad campaign, Dewar’s … Continue readingDewar’s Sexist ‘Meet the Baron’ Ad Degrades Women, Puts Whisky Industry at Risk