The Sazerac Company is considering legal action against Diageo for using one of its trademarks—George T. Stagg—in the marketing of...

Last week, Diageo announced its new flavored whiskey lineup, including extensions of Jeremiah Weed and Crown Royal, as well as the new...

At the Bulleit Frontier Whiskey Experience at Stitzel-Weller, I wondered if Bulleit’s parent company, Diageo, has a branding problem. Stitzel-Weller...

At the Bulleit Distilling Company groundbreaking today, fascinating facts just kept jumping from the podium and the crowd like a...

Diageo announced a new $115-milllion distillery in Kentucky and signals its intentions to the growing American Whiskey category. The company...

The Tennessee General Assembly is considering a new law that allows used barrels in Tennessee Whiskey production. Current Tennessee law...