I am so excited about the return of Bourbon & Beyond. Below is the full press release and you can find my bourbon workshops here, including a panel on Slavery in American Whiskey and Bourbon Storytime with Bill Samuels Jr., Jimmy Russell and Mike Sherman … Continue readingBourbon & Beyond is Back! Foo Fighters, Robert Plant, Zac Brown Brand and More
Yes. And no. Jack Daniel’s chooses not to call itself bourbon, but the historic brand applies for federal label approval under the class of bourbon and Tennessee whiskey is listed as straight bourbon in the North American Free Trade Agreement. And if you actually pull … Continue readingIs Jack Daniel’s Bourbon?
Brown-Forman made a bold move partnering with the NBA. Jack Daniel’s and the star-studded basketball league announced today a new multiyear partnership making Jack Daniel’s an official marketing partner of the NBA, the Women’s National Basketball Association (WNBA), the NBA Development League (D-League), and USA … Continue readingJack Daniel’s Partners with NBA
In celebration of #BourbonRebirth, I’ve named the 15 most-important brands (not distilleries) for bringing bourbon back. My criteria for creating this list was who made the biggest impact through sales, quality, marketing, innovation and trendsetting since 1980, a year this beloved spirit was left for … Continue readingBourbon Rebirth: The Brands That Saved The Spirit, Part 3 (Top 5)
In celebration of my new book, #BourbonRebirth, I’m revealing the brands that brought bourbon back in a three part series. Today, we take for granted bourbon’s greatness, even complaining about the lack of supply. But this wasn’t always the case. In the early 1980s, bourbon was … Continue readingBourbon Rebirth: The Brands That Saved the Spirit, Part 1