Bourbon Rebirth: The Brands That Saved The Spirit, Part 3 (Top 5)

In celebration of #BourbonRebirth, I’ve named the 15 most-important brands (not distilleries) for bringing bourbon back. My criteria for creating this list was who made the biggest impact through sales, quality, marketing, innovation and trendsetting since 1980, a year this beloved spirit was left for … Continue readingBourbon Rebirth: The Brands That Saved The Spirit, Part 3 (Top 5)

Bourbon Rebirth: The Brands That Saved the Spirit, Part 1

In celebration of my new book, #BourbonRebirth, I’m revealing the brands that brought bourbon back in a three part series. Today, we take for granted bourbon’s greatness, even complaining about the lack of supply. But this wasn’t always the case. In the early 1980s, bourbon was … Continue readingBourbon Rebirth: The Brands That Saved the Spirit, Part 1