Tag: Jim Beam

Meet the new inductees of the Bourbon Hall of Fame

Meet the new inductees of the Bourbon Hall of Fame

This year’s Kentucky Bourbon Hall of Fame inductees are three individuals who should have earned the honor years ago. The theme amongst them is they were all extremely active in tourism, which has become the industry’s greatest political ally. Dry counties see the revenue taxes […]

Beam Suntory Increases Booker’s SRP to $99.99

Beam Suntory Increases Booker’s SRP to $99.99

The recent social media rumors about Booker’s increasing MSRP are true. An official Jim Beam spokesperson confirmed today that Beam Suntory is increasing Booker’s from its national MSRP of $59.99 (sells in Ky. in mid $40 range) to $99.99 and will reduce in batch releases […]