News

Beam Launches ‘Refresh Your Season’ Campaign

December 26, 2025

This football season, Jim Beam is launching “Refresh Your Season,” a new campaign starring comedian, actor and football fan Kenan...

Bourbon

Van Winkle Family Reserve Bottle Brings Record $15k in Speed Museum’s Art of Bourbon Auction

October 18, 2021

A rare, numbered bottle of Van Winkle Family Reserve 15-year from the 1990s – with its distinctive dripping red wax...

Bourbon

December 23, 2020

Whiskey fans the world over have waited for this – through a pandemic, no less – all year: It’s Fred...