Tequila Archives - Fred Minnick

Bourbon February 7, 2018

Borrowing Bourbon Equity

“Imitation is the sincerest form of flattery.” – Charles Caleb Colton When Colton, the English cleric, wrote this in the 1820s, bourbon was barely a blip on the radar. Kentucky distillers were placing barrels on flatboats and just beginning their rise. Nobody wanted to imitate … Continue readingBorrowing Bourbon Equity

Spirits April 25, 2014July 22, 2015

Avión Tequila “health claim” PR Snafu Part of Bigger Problem

In late March, Avión Tequila’s PR firm, Allison Brod PR, sent a media pitch claiming “consuming tequila has some serious health benefits.” The pitch offered cocktail recipes and sourced an American Chemical Society study that suggested agave could lower blood sugar, aid in weight loss and … Continue readingAvión Tequila “health claim” PR Snafu Part of Bigger Problem

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Tag: Tequila

Borrowing Bourbon Equity

Avión Tequila “health claim” PR Snafu Part of Bigger Problem