Penelope Beaufain bottle with cocktails on tray - Serena & Lily

Bourbon

Penelope Bourbon Teams with Serena & Lily on Beaufain Release

January 14, 2026

Penelope Bourbon announced a first-of-its-kind collaboration with home furnishings brand Serena & Lily, unveiling the Beaufain Four Grain Bourbon —...

Bourbon

New Jersey’s Two Largest Spirits Wholesalers and 20 Retailers to Pay Total of $10.3 Million over Discriminatory Trade Practices

September 2, 2020

New Jersey’s two largest wine and spirits wholesalers both have been hit with $4 million penalties after being found to...

Bourbon

Borrowing Bourbon Equity

February 7, 2018

“Imitation is the sincerest form of flattery.” – Charles Caleb Colton When Colton, the English cleric, wrote this in the...

Spirits

Avión Tequila “health claim” PR Snafu Part of Bigger Problem

April 25, 2014

In late March, Avión Tequila’s PR firm, Allison Brod PR, sent a media pitch claiming “consuming tequila has some serious...

Tag: Tequila

Penelope Bourbon Teams with Serena & Lily on Beaufain Release

New Jersey’s Two Largest Spirits Wholesalers and 20 Retailers to Pay Total of $10.3 Million over Discriminatory Trade Practices

Borrowing Bourbon Equity

Avión Tequila “health claim” PR Snafu Part of Bigger Problem

Featured Articles

Tag: Tequila

Penelope Bourbon Teams with Serena & Lily on Beaufain Release

New Jersey’s Two Largest Spirits Wholesalers and 20 Retailers to Pay Total of $10.3 Million over Discriminatory Trade Practices

Borrowing Bourbon Equity

Avión Tequila “health claim” PR Snafu Part of Bigger Problem

Featured Articles

Forthcoming Fred Minnick Book ‘Bottom Shelf’ Drawing Praise

ASCOT Awards Best in Show Winners Announced

Top 100 American Whiskeys of 2024 Ranked