To no one’s surprise, the coronavirus pandemic struck a blow to the Kentucky Bourbon Trail. The Kentucky Distillers’ Association announced that for the first time in its 21 years, total attendance on the Trail fell – sharply – in 2020. Visitors last year to member … Continue readingThe Bad News: Covid Pandemic Devastates 2020 Bourbon Trail Tourism
Buffalo Trace Distillery reports that, in spite of the challenges of 2020 and the coronavirus pandemic, visitation numbers were still high. After just under 300,000 visited the distillery in 2019, 145,365 ventured to Buffalo Trace last year, in spite of a four-month closure and limited … Continue readingBuffalo Trace Reports Nearly 150,000 Visitors During 2020, Despite Four-Month Shutdown
The Kentucky bourbon industry learned non-aficionado consumers think of a bourbon tour as a “factory tour.” In focus groups funded by the Kentucky Department of Travel and Tourism, consumers from several cities offered new perspective on the Commonwealth’s “Bourbon Tourism” initiatives. The Commonwealth commissioned Illinois-based … Continue readingBourbon Tourism: Is it a Factory Tour or Napa Valley?