News

Beam Launches ‘Refresh Your Season’ Campaign

December 26, 2025

This football season, Jim Beam is launching “Refresh Your Season,” a new campaign starring comedian, actor and football fan Kenan...

Bourbon

The History of Private Barrel Selections | 1972 Old Fitzgerald | Joe Wilson

May 15, 2022

Fred sits down with Joe Wilson, curator of the Whisky Auctioneer site, and discusses the history of private barrel...

Bourbon

October 16, 2020

In bourbon auctions, Pappy Van Winkle has long reigned supreme. But in the past couple years, Michter’s older releases–e.g. the...