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NEW ARTICLES

Redemption Whiskey new bottles

Redemption Launches Brand Reset, Redesigned Bottle

Bourbon
April 7, 2026
Redemption Whiskey unveiled a new packaging design and a new bourbon now bottled at 92 proof, marking a defining moment...
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Kentucky Bourbon Trail Recorded 2.7 Million Visitors in 2025

April 7, 2026
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Pernod Ricard USA Announces Distribution Changes

April 7, 2026
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Cedar Ridge Releases 2nd Pete & Sherri Married Expression

April 6, 2026
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FEATURED ARTICLES
Bourbon

Bottom Shelf Book Tour

January 23, 2026
I am so pumped to announce my first leg of the Bottom Shelf book tour. If you are a bookstore,...
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Bourbon

2025 Top 100 — Ranked

January 21, 2026
American whiskey keeps getting better.  In 2025, the year of a market correction, I saw so many small independent brands...
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Bottom Shelf Fred Minnick cover
Featured

Forthcoming Fred Minnick Book ‘Bottom Shelf’ Drawing Praise

October 9, 2025
Fred Minnick’s forthcoming book, “Bottom Shelf: How a Forgotten Brand of Bourbon Saved One Man’s Life,” is garnering kudos ahead...
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Fred Minnick 26 Bottom Shelf Tour Admat

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NEW EPISODES

Fourth & Neat logo aliens
January 9, 2026

Fourth & Neat: A New Food Pyramid?

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Fourth & Neat logo aliens
December 19, 2025

Fourth & Neat: What Do Christians Believe About Aliens?

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December 12, 2025

Fourth & Neat: Cold Pizza and the 2025 Top 100 Whiskeys Prep

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