Jim Beam officially announced a new product—Little Book, an annual limited edition blended series.

The news of this was first mentioned at my Kentucky Derby Museum’s Legends Series with Fred Noe, who revealed his son, Freddie, was “up to something” for a brand called “Little Book.” When I pushed him for more info, he snickered and said “you’ll have to ask Freddie,” his son who’s in charge of the uncut, unfiltered blend.

According to a Beam Suntory spokesperson, the first release will be a blend of four-year-old Kentucky Straight Bourbon, “about” 13-year-old corn whiskey, rye and malt whiskey. It hits stores nationally in October with an SRP of $79.99.

The spokesperson said the release will be half the release of Booker’s.