Outsiders Spirits Announces First Release: Whiskey JYPSI


May 24, 2023

Outsiders Spirits Whiskey JYPSI_Hero_Wood Table 2

Outsiders Spirits, co-founded by musician Eric Church, announced that its premiere release is now available: Whiskey JYPSI.

The first release is based on a traditional bourbon mash bill. However, instead of blending the grains before fermentation, or sourcing from the usual geographies, Whiskey JYPSI lived up to its name – sourcing individual aged whiskey components from various origins, then scientifically blending them to recreate the mash bill.

Whiskey JYPSI, which also is co-owned by entrepreneur Raj Alva, has partnered with ReserveBar to make Legacy Batch 001 available in 38 states and with an SRP of $199.99. Due to state legalities, alcohol cannot be shipped to the following states: TN, AL, AK, GA, HI, KS, MA, MI, MS, OR, UT, VT. Retailers in TN will carry product while supplies last.

The Outsiders partners took a hands-on approach to every aspect of their new whiskey, creating and curating everything from inception to release – from taste, packaging and marketing to point of view.

As serious whiskey enthusiasts but not yet experts in making it, Outsiders sought the help of experienced professionals in the art and science of the spirit who could reimagine the traditional whiskey industry conventions — and bring a series of rich, complex blends of whiskey and bourbon to life in a variety of releases over time. After meetings with various master distillers and blenders, they chose Ari Sussman for their first release.

Sussman is the former head of Spirits Development at the Artisan Distilling Program at Michigan State University, and an award-winning whiskey maker. He also has a bit of the JYPSI Spirit in him. Before he entered the whiskey world, Ari worked in the vineyards of Bordeaux, raised ostriches and grew almonds with Bedouin tribes, and lived in an Israeli kibbutz.

Recognizing that extraordinary whiskeys are created every day all over the world, Sussman took Church’s lead in departing from industry conventions, with groundbreaking new processes destined to disrupt the category and lead to extraordinary whiskey experiences.

“Eric’s music led the way to JYPSI’s unique mix,” Sussman said. “I immersed myself in Eric’s music, thinking it just might influence my process.”

For more information, visit http://www.whiskeyjypsi.com.