Rebel Bourbon to Partner with Premier Lacrosse Lea


May 24, 2023

Rebel Bourbon Straight Rye 100 Proof bottle

The Premier Lacrosse League (PLL) announced a multifaceted partnership with Rebel Bourbon for the league’s 2023 season, dubbing Rebel Bourbon the Official Bourbon of the PLL.

“At the core of our mission to trailblaze the future of sports is a rebellious spirit to challenge the status quo,” Jake Krantz, senior director of partnership development at the Premier Lacrosse League, said in a news release. “We’re thrilled to partner with Rebel Bourbon, a brand that highlights the noisemakers and the rule breakers and bring their brand to life across PLL platforms.”

Through the deal, Rebel Bourbon has secured entitlement rights to the PLL’s penalty box, jersey patches with the Chaos Lacrosse Club, and an exclusive “Rebel of the Week” content series through PLL platforms.

“The opportunity to have Rebel Bourbon as the Official Bourbon of the Premier Lacrosse League was a perfect fit for our brand,” said Philip Lux, brand manager at Rebel Bourbon. “We align with the league’s defiance, freedom, attitude and rebel spirit that the game brings to its fans. With the PLL quickly becoming can’t-miss TV, we look forward to bringing fans of the Premier Lacrosse League together to watch the fastest game on two feet with a Rebel Bourbon.”

The 2023 PLL season kicks off on June 3 and 4 in Albany, NY, with games to be aired live on ABC and ESPN+ each day, and the season’s first “Rebel of the Week” to be presented on June 6. To view the PLL schedule and purchase tickets, visit

Rebel Bourbon is a product of Bardstown, Kentucky-based Luxco, which also produces well known brands such as Blood Oath, Ezra Brooks, David Nicholson, Daviess County and others. For more information about the company and its brands, visit

The Premier Lacrosse League is a men’s professional lacrosse league in North America, composed of eight teams rostered by the some of the best players in the world. The PLL is distributed through an exclusive media rights agreement with ABC, ESPN, ESPN2, and ESPN+. For more on the league, visit