The rare spirits market is showing its strongest growth in three years, with values up 5% since April 2025, according to Spirits Market Journal, which tracks global secondary-market valuations for fine and collectible spirits.

“After a period of correction, we’re seeing sustained appreciation across key categories, from vintage Scotch and Japanese whisky to collectible bourbon and Chartreuse,” Peter Gibson, Editor of Spirits Market Journal, said in a news release. “The data suggests renewed confidence from collectors and a growing recognition of fine spirits as tangible, long-term assets.”

The findings coincide with Brentwood Auctions‘ spirits sale of The Weiss Collection, one of the largest single-owner spirits offerings to reach the market in recent years. The auction, featuring historic Scotch, Cognac, and bourbon bottlings, remains open for bidding through October 30.

“Rare spirits have evolved from a niche pursuit to a sophisticated collecting category,” David Parker, President of First Growth Technologies, publisher of Spirits Market Journal, said in a news release. “They offer both craftsmanship and scarcity—and, with room to grow before reaching previous high levels, their investment fundamentals may outshine fine wine in the short to mid-term.”

Parker also oversees Benchmark Wine & Spirits in Washington, D.C., Brentwood Auctions, and Benchmark Wine Group in California. He serves as President of the National Association of Wine Retailers, linking each entity to a shared focus on transparency, valuation data, and collector access.

“While people are drinking less, they’re drinking better, and spending on top-tier wines and spirits has remained resilient,” Parker added. “The growth of by-the-glass rare-spirit programs in leading restaurants and bars continues to expand demand and awareness.”

The rebound reflects a wider realignment in the luxury beverage market as consumers and investors prioritize authenticity, provenance, and enduring value. Spirits Market Journal and its affiliated companies plan to continue tracking these trends through expanded auction coverage and market reporting.

Read more: Top 100 American Whiskeys of 2024 Ranked

About Spirits Market Journal

Spirits Market Journal is a tracker of secondary-market rare spirits valuation, tracking trades at almost all significant spirits auctions, live and online, with millions of trades recorded. The publication is a trusted valuation resource for most top auction houses and rare spirits retailers, collectors and investors. For more information, visit https://www.spiritsmarketjournal.com/.