Subourbon Life RTDs Announces Two New Cocktails

Cocktails

November 3, 2025

Subourbon Life Can and four pack

Bourbon cocktail brand Subourbon Life announced two new additions: a Bourbon Piña Colada and a Bourbon Espresso Martini. 

Building on its lineup of bourbon-forward cocktails made for daytime enjoyment, Subourbon Life is making it easier than ever to raise a glass to bourbon.

In a market saturated with carbonated seltzers and vodka-based drinks, the female-founded brand is bringing non-carbonated, ready-to-drink bourbon cocktails to the space.

The brand’s award-winning, cocktail-inspired creations offer a light, refreshing take on bourbon — crafted using six-year Kentucky bourbon, naturally sweetened, gluten-free, 5% ABV, and completely non-carbonated. 

“Our mission has always been to make bourbon approachable and fun,” Jen Hardell, founder and CEO of Subourbon Life, said in a news release. “With these new flavors, we’re continuing to innovate and provide our customers with high-quality, convenient options that fit into their lifestyles.”

New Flavors:

  • Bourbon Piña Colada: An iconic tropical classic, elevated with bourbon and a hint of banana.
  • Bourbon Espresso Martini: Bourbon meets the unmistakable taste of coffee with notes of caramel.

Existing Lineup:

  • Pink Lemonade + Mint: The original, combining pink lemonade with fresh mint.
  • Iced Tea + Lemonade + Honey: A refreshing, crisp Palmer-inspired blend.
  • Margarita + Citrus: A bourbon twist on the classic margarita.

Available in key markets including New York, New Jersey, and California, Subourbon Life is rapidly expanding nationwide. Each flavor is crafted to deliver a bourbon experience in a convenient, ready-to-enjoy can. All flavors are now available for nationwide shipping on SubourbonLife.com and Tipxy.com.

Read more: Texas Lawmakers Push for RTDs in Grocery, Convenience Stores

Founded by bourbon enthusiast Jen Hardell, Subourbon Life was born from the desire to create the perfect daytime bourbon cocktail for social gatherings. The brand’s “Find Your People” philosophy celebrates community, inclusivity, and the moments that bring people together. Made in the USA with transparent labeling and all-natural ingredients, Subourbon Life is available in three flavors and distributed through select retailers and direct-to-consumer channels. For more information, visit https://subourbonlife.com/.

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