Mount Gay Releases Silver Rum in U.S.
Mount Gay, rum distillery established in 1703, announced that its iconic Mount Gay Silver is now available in the U.S. Crafted by Master Blender Trudiann Branker, the product marks Mount Gay’s white rum entry into the on-trade market, honoring Barbados’ passion for premium white rum.
This launch re-introduces Mount Gay Silver to bartenders, providing them with the unparalleled opportunity to enhance their white rum cocktails. The blend was redeveloped by Branker.
Celebrating Barbadian rum culture and over 320 years of rum-making expertise, Silver leans into Mount Gay’s traditional identity. It is a blend of pot and columns still rums, distinguishing it from most other white rums in the category, which use column still only.
While the column still component of the blend is unaged, the pot still portion is aged for two years in ex-American Whiskey casks. The secret to the crystal-clear liquid is double filtration, one of which consists in a filtration through charcoal, which removes the color and adds to the elegant flavor.
In Mount Gay Silver there is no sugar added – all the flavor nuances derive solely from the raw ingredients, pure molasses and cask aging.
As an authentic island rum, Mount Gay Silver evokes the Barbados and Caribbean tropical climate. Its flavors, flexibility and character make it equally easy to sip, to mix in a wide range of cocktails and to enjoy with friends.
“Mount Gay Silver is a classic I deeply cherish, rooted in the heart of Barbados and the Caribbean,” Branker said in a news release. “I’m thrilled to see our beloved white rum launch in the US on-trade, empowering bartenders to elevate white rum cocktails and extending our authentic island craft to even broader horizons.”
Mount Gay Silver is bottled at 40% ABV. It is available in key markets across the US in 1L size.
Read more: Mount Gay Rum Releases Fourth Single Estate Expression
