Elijah Craig is channeling its spirit into a new sensory experience with the debut of Elijah Craig Char No. 3 Cologne. 

Drawing on the craftsmanship and character of Bourbon-making, Elijah Craig Char No. 3 captures the warm, smoky, and sophisticated essence of the charred oak barrels that shape Elijah Craig’s depth. The result is a modern fragrance that celebrates one of Bourbon’s most defining traditions.

Named for the eponymous Father of Bourbon – credited as the first to char oak barrels to mature Bourbon – Elijah Craig Char No. 3 embodies the brand’s spirit in a new form. Taking its title from the Level 3 charred oak barrels used in every batch of Elijah Craig Bourbon, the fragrance evokes the moment when fire meets oak to unlock depth, warmth, and complexity, with layers of charred wood, spice, and subtle sweetness for a scent as enduring and distinctive as Elijah Craig Bourbon itself.

The fragrance weaves together hints of juniper berry, lavandin, and orange blossom – bright botanicals that recall the freshness of the Kentucky landscape – with the smoky allure of nutmeg, oak barrel, and birch wood, echoing the time-honored tradition of barrel charring. 

Anchored by the richness of vanilla and cocoa, the scent unfolds with depth and character, enveloping the senses in a lasting impression that’s both timeless and modern. Like the Bourbon that inspired it, Elijah Craig Char No. 3 is a tribute to craftsmanship, patience, and the art of transformation.

“Elijah Craig’s pioneering approach to Bourbon-making, especially the art of barrel charring, has always been about craftsmanship, depth, and character,” Max Stefka, Associate Vice President of Global Whiskey Brands, Heaven Hill, said in a news release. “Those same qualities naturally lend themselves to a fragrance – one that captures the spirit of our legacy through a rich, layered scent experience that feels unmistakably Elijah Craig.”

Elijah Craig Char No. 3 was custom formulated through a study of the charred oak staves used to age Elijah Craig Bourbon by Symrise, a global leader in fine fragrance. Development and manufacturing was handled by Crafting Beauty, an international leader in bespoke fragrance and beauty products. 

Elijah Craig Char No. 3 can be pre-ordered now here for $49.99 and will ship in time for the holidays. The fragrance will also be available for purchase in limited quantities at Heaven Hill Bourbon Experience in Bardstown, Kentucky. Please note: this product is strictly for topical use only.

Read more: Elijah Craig Releases First Barrel Proof Rye

About Elijah Craig

Known as “The Father of Bourbon,” Elijah Craig is credited with being the first distiller to age his wares in charred oak barrels to make Bourbon. The clear, unaged corn whiskey became transformed into a bold amber liquid with a distinctively smooth flavor that makes Bourbon what it is today. For more information, visit www.elijahcraig.com.