The James B. Beam Distilling Co. announced the release of Booker’s Bourbon – The Milkshake Batch, inspired by one of Booker Noe’s favorite indulgences: a homemade chocolate malted milkshake spiked with a generous pour of bourbon.

Named after a cherished Beam family tradition, the “Milkshake Batch” pays tribute to the late Booker Noe’s inventive spirit. The story traces back to Fred Noe’s childhood fishing trips with his father, where chocolate malted milkshakes became a well-earned reward after a day on the water. 

Booker eventually began adding bourbon to the mix, creating a family ritual that lives on today between Fred and Freddie.

“Dad loved his dessert as much as he loved his bourbon,” Fred Noe, Beam Family 7th Generation Master Distiller said in a news release. “And being the inventor that he was, he found a way to bring the two together. His famous malted chocolate milkshake brought us all together, too. Every time we enjoy one today, it reminds us of good times with the Big Man.”

The “Milkshake Batch” ($99.99) delivers everything bourbon enthusiasts expect from Booker’s: uncut, unfiltered Kentucky Straight Bourbon Whiskey bottled at a robust 124.4 proof and aged 7 years, 6 months, and 12 days. 

The batch showcases rich aromas of vanilla and oak, a bold, full-bodied palate, and the long, lingering finish that Booker’s is known for.

The blend breakdown is as follows:

• 26% was stored on the fifth floor of warehouse 3, a seven-story house.
• 23% was stored on the third floor of warehouse L, a seven-story house.
• 19% was stored on the third floor of warehouse M, a seven-story house.
•  32% was stored on the fifth floor of warehouse G at waterfall, a seven-story house.

“When I was young, Dad and I spent many an afternoon out fishing at a nearby lake,” Noe continued. “We had plenty of fun out there, but the best part came later, on the way home. We’d pull up to an ice cream dip and order ourselves two chocolate malted milkshakes – a reward for our hard work.

“One day, Dad tried out mixing some Jim Beam into his own shake, and a tradition was born. By the time Freddie came along, Dad figured out how to make them from scratch. … Today, whenever we get the same hankering, we use the family recipe that Booker invented for us all those years ago.”

Read more: Beam Releases Booker’s Batch: The Big Easy

About Booker’s Bourbon

Booker’s Bourbon was inspired by a 200-year-old family tradition and came to life when Booker Noe selected the first bottles of Booker’s as holiday gifts for his friends and family. With its instant popularity within Noe’s close circle, Booker’s Bourbon was soon after bottled and made available on shelves for everyone to enjoy. Booker’s Bourbon is one of the only bourbons bottled straight-from-the-barrel at its natural proof, which varies from batch to batch. It is crafted in small batches and aged for six to eight years in charred oak barrels, which are stored in the center of the rack house. For more information, visit https://www.bookersbourbon.com/.