Avalon Spirits announced the launch of Whiskey Row Bourbon with Triple Wood, Bottled in Bond, and Cask Strength expressions. 

The bourbons are inspired by the birthplace of the bourbon industry and the culture of experimentation that fueled its growth. From 1850 through Prohibition, an area of Louisville’s Main Street, called Whiskey Row, became the convergence point for America’s best bourbons as they were shipped down the Ohio River for blending and exporting.

Created at Kentucky Artisan Distillery (KAD) in Crestwood, Kentucky, Whiskey Row Bourbon reflects the complex flavor profiles of pre-Prohibition whiskey, a time of greater experimentation in aging techniques. Late distiller and Bourbon Hall of Fame inductee Steve Thompson conceived of the brand as a return to pre-Prohibition blending methods. 

As a nod to Thompson’s vision and legacy, Avalon Spirits will embrace the craftsmanship, variation, and experimental aging techniques that defined the early days of bourbon, starting with the Triple Wood, Bottled in Bond, and Cask Strength expressions.

The core expression, Triple Wood, is matured for at least four years with a distinctive finishing process in Cognac and Pedro Ximénez (PX) sherry casks for enhanced complexity and bottled at KAD. The Bottled in Bond expression follows a rigorous six-marker process to ensure quality, while the Cask Strength expression is left unfinished to intensify bold flavors.

Whiskey Row Bourbon challenges the perception that premium bourbon must come from Kentucky. While the brand celebrates the time-honored Kentucky traditions of bourbon-making, it acknowledges that the destination’s prominence stems not only from premium grain or water but also from the historical route to market that whiskies traveled down the Ohio River, making Louisville a destination for blending. Whiskey Row Bourbon’s upcoming regional releases will showcase destination-inspired maturation techniques and blending profiles from lesser-known bourbon regions.

“Whiskey Row Bourbon is rooted in Louisville, Kentucky, but its origins reflect a broader range of flavors across America — shaped by the agriculture, entrepreneurship, and exchange of ideas that established bourbon as the quintessential American spirit,” John Glover, Founder of Avalon Spirits, said in a news release.

Whiskey Row Bourbon is now available in Colorado, Georgia, Illinois, Kentucky, Michigan, New Hampshire, New York, and Tennessee, with a rollout planned to Europe and beyond. 

Read more: Top 100 American Whiskeys of 2024 Ranked

About Whiskey Row Bourbon

Whiskey Row Bourbon, the first premium spirit under Avalon Spirits’ portfolio, honors the historic section of Main Street in Louisville, Kentucky, where the modern bourbon industry was born. Future regional expressions are set to celebrate American destinations that shaped the spirit’s evolution, blending Kentucky tradition with regional influences. The legacy of the late Steve Thompson — whiskey distiller and Bourbon Hall of Fame member — lives on through Whiskey Row Bourbon. For more information, www.whiskeyrowbourbon.com.