Barrel Global, a U.S.-based barrel ownership platform, announced its new partnership with Banijay Rights, the global distribution arm of Banijay Entertainment, to become an Official Spirits Partner of the internationally acclaimed series Peaky Blinders. 

This collaboration will see the launch of a Peaky Blinders-branded spirits line, with the first product set to roll-out early 2026.

The partnership grants Barrel Global exclusive rights to produce and distribute Peaky Blinders Spirits within the key markets of the US, Canada and Mexico, with more to come. The collection will celebrate the spirit of the series, blending storytelling with craftsmanship across spirits categories.

“All of us at Barrel Global are excited about this partnership with Banijay Rights and the opportunity to produce a range of Peaky Blinders spirits,” George Koutsakis, Barrel Global Founder said in a news release. “This collection will honor the legacy of the show while offering fans a unique, collectible taste of the Peaky world. These won’t just be spirits — they’ll be storytelling in a bottle.”

“The world of Peaky Blinders has a rich and distinctive style beloved by international audiences.” Leila Loumi, SVP Licensing and Merchandising, Banijay Rights added. With over 50 years of combined experience in the spirits industry, Barrel Global’s range provides a fresh and authentic way to reach fans as we expand this brand in the premium spirits space.”

The multi-award-winning Peaky Blinders was created and written by Steven Knight (House of Guinness, SAS Rogue Heroes, Taboo) and was produced by Caryn Mandabach Productions and Tiger Aspect Productions for the BBC with Banijay Rights handling international distribution. The series has sold in more than 190 countries and is widely available internationally on Netflix. Two new series of Peaky Blinders, produced by Kudos and Garrison Drama for BBC iPlayer and BBC One in the UK and for Netflix globally, have recently been announced.

Read more: Barrel Global Now Offers Old Elk Wheated Bourbon Barrels

ABOUT BARREL GLOBAL

One of the first front-facing barrel ownership companies in the U.S., Barrel Global works hand in hand with some of the most exciting, up-and-coming bourbon distilleries in the U.S. to bring full barrel ownership to collectors, brands, and consumers. Founded by whisky expert and entrepreneur George Koutsakis, Barrel Global was created to simplify barrel ownership and make the experience as seamless and fun as possible. For more information, visit https://www.barrelglobal.com/.